This magazine features the typical codes and
conventions of a women's magazine, by including a masthead written in bright
pink font signifying it is trying to capture a female audience. Pink is a
connotation for girlie and it is an assumption that all women like the colour
pink, it features a catchy tagline "Britain's Number 1 Women's
Magazine" implying again its for women. The masthead is very recognizable
and always uses the same font and the way it is set across the page however,
the colour of the masthead can sometimes vary according to the magazine
topic.
The main image is Amanda Seyfried she is
used to not only as a celebrity endorsement to capture the audiences attention,
but to be a representation. The left third of the magazine talks about sex articles
like “The only thing he really wants in bed” and her body language promoting a
promiscuous image to match the topic, also her hands placed behind her head
makes her look inviting and girlie. She is also wearing a pink dress, which is
stereotypically associated with women. The main image is usually related to the
feature article in which case this does.
The magazine uses plugs and puffs such as, “720
HOT LOOKS” and “must read. The shock new threat to your body” and underneath it
is written, “Read page 91 and fight back”. Making the audience want to read it
to find out this ‘new threat” and find out all of these “hot looks’, magazines
practically always use figures on the front in the hundreds to grab the
audiences attention by thinking “wow 720 hot looks that’s loads”. And can
automatically make them want to purchase the magazine, they also like to
include statistics on the front as we as a nation are more likely to believe
something if it sounds like a fact, even if we know it may not be entirely true.
The magazine uses a clear date and website address.
Also, on the cover it uses a specific “Sans
Serif” font, which is usually associated with a younger audience in comparison
to a broadsheet which may use “Times New Roman” to appeal to an older audience.
The key words of the cover page are also all written in bold like, ‘Men, Men,
Men” and “720 HOT LOOKS”, so a potential buyer when skimming the magazine shelf
will be drawn to these specific words.
The Amanda Seyfried article also has written on
top of it “No Hollywood BS here!’ to indicate that it’s all truth and the
reader should believe the magazine, it also says “Amanda Seyfried getting over
her ex (thanks to her new Brit crush)”, which leaves the question… Who is her
new Brit crush? Making us want to buy it as it is relevant to Britain. It also implies
that if Amanda Seyfried can get over her ex everyone can and that they should
read what she has to say.
The right third of the magazine, which is usually
the side presented to us on a magazine stand is crammed full of plugs and
puffs. And on the left third of the magazine the articles are more explicit as
they are usually hidden, they may have done this to prevent offending anyone.
